Thinking about making money from podcasting or live selling in Thailand? You're not alone. The creator economy is booming here, but let's be honest about what it takes.

คิดจะทำเงินจาก Podcast หรือขายไลฟ์ในไทย? ไม่ใช่แค่คุณคนเดียว Creator economy ไทยโตเร็วมาก แต่มาคุยกันตรงๆ ว่าต้องทำยังไง

The Big Picture

Here's what the numbers say: 52% of Thai listeners spend at least an hour weekly on podcasts (YouGov 2024). Thailand ranks 2nd in APAC for podcast engagement. For live commerce, we're looking at a 1.1 trillion baht e-commerce market growing 14% year over year.

ตัวเลขบอกอะไร: 52% ของคนไทยฟัง Podcast อย่างน้อย 1 ชม./สัปดาห์ ไทยอันดับ 2 ใน APAC ส่วน Live Commerce ตลาดอีคอมเมิร์ซไทย 1.1 ล้านล้านบาท โตปีละ 14%

The opportunity is real. But so is the competition.

Which Platform Should You Choose?

It depends on who you want to reach:

Real Talk: What to Expect

Let's be honest. Not everyone who starts will succeed. Here are some numbers to keep in mind:

• Less than 50% of podcasts make it past 10 episodes
• Less than 5% of creators earn full-time income
• 12-24 months average time before real income kicks in
• 2-4 hours/day streaming required in the beginning

พูดตรงๆ: ไม่ใช่ทุกคนจะสำเร็จ Podcast ไม่ถึงครึ่งผ่าน 10 episodes ไม่ถึง 5% ทำรายได้ full-time ใช้เวลา 12-24 เดือนก่อนมีรายได้จริง ต้อง live 2-4 ชม./วัน ตอนเริ่ม

Getting Started (Budget-Friendly)

For Podcasting:

• USB Microphone: 1,500-3,000 THB
• Headphones: 1,000-2,000 THB
• Software: Free (Audacity, Anchor)
• Total: Around 4,000-6,000 THB

For Live Commerce:

• Ring Light: 500-1,000 THB
• Phone Stand: 500-1,500 THB
• Total (excluding inventory): 6,000-12,500 THB

The Secret Sauce: Shoppertainment

Here's what's working in Thailand right now: Shoppertainment. According to TikTok & BCG research, 88% of Thai consumers are influenced by content that doesn't feel like selling.

สูตรลับที่เวิร์คในไทยตอนนี้: Shoppertainment คนไทย 88% ชอบคอนเทนต์ที่ไม่รู้สึกว่าโดนยัดขาย สนุกก่อน ขายทีหลัง

Example: Brand Decode Story

Shows like Brand Decode Story by Chris Horwang show how it's done. They interview entrepreneurs, share inspiring business stories, and naturally feature products through authentic conversation—not hard selling.

5 Trends to Watch

1. Video Podcast is the new default — 50% of podcasts now have video on YouTube
2. AI tools cut production time — Transcription, editing, repurposing all faster now
3. Nano/Micro influencers win — 1K-50K followers get 3-4x higher engagement
4. Storytelling beats hard selling — Thai consumers want entertainment
5. AI chat handles customer service — Expected 60% of inquiries by 2026

Bottom Line

The Thai creator economy has real opportunity, but it requires patience, consistency, and realistic expectations. Start small, focus on quality content, and give yourself 1-2 years before expecting significant income.

Sources

• TikTok & BCG: Shoppertainment Report
• YouGov 2024: Global Podcast Listeners
• DataReportal: Digital 2025 Thailand
• Nation Thailand: E-commerce Growth 2024