รวมข้อมูล Social Media หลายช่องทางใน Dashboard เดียว: คู่มือสำหรับธุรกิจที่โตไวในไทย
ยอดขายอยู่ใน Shopee, Lazada แยกกัน ข้อมูล Social อยู่ใน FB, IG, TikTok คนละที่ ข้อมูลไลฟ์อยู่ใน TikTok Shop LINE OA ก็มีอีก Google Ads ก็ต้องดู... ถ้าคุณเป็นธุรกิจที่โตไวจนข้อมูล Scattered In various places, this article will assist you.Everything gathered in one place. To gain an overview and make quicker decisions.
This article is suitable for:
- ธุรกิจที่ขายหลายช่องทาง (Shopee + Lazada + TikTok Shop + หน้าร้าน)
- Teams that need to open multiple tabs/apps to access information.
- SMEs that have grown rapidly are finding Excel insufficient.
- Business owners who want to see everything in one overview.
Main Pain Point: There's a lot of data, but "I don't know the current state of the business."
Thai Businesses and Data Challenges in 2025
ตามรายงานจาก McKinseyEN: {' '} ธุรกิจที่ใช้ข้อมูลในการตัดสินใจ (Dat... Over 23 times higher opportunity In acquiring new customers and Profit exceeds 19%. Compared to businesses that do not utilize data.
67%
SMEs sell on more than 2 platforms.
Over 3 hours.
Per day wasted on data aggregation.
40%
Poor decision-making arises from incomplete information.
จากการสำรวจของ Salesforce State of Commerce 2024EN: {' '} พบว่าธุรกิจ E-commerce ที่มี Unified...
What is the problem of "dispersed data"?
As the business grows, the number of platforms to monitor increases.
| ประเภท | Platform | ข้อมูลที่ต้องดู |
|---|---|---|
| Social Media | Facebook Page | Reach, Engagement, Messages |
| Followers, Reels Views, DMs | ||
| TikTok | Video Views, Followers, Profile Visits | |
| LINE OA | Friends, Broadcasts, Chats | |
| E-commerce | Shopee | Orders, Revenue, Traffic |
| Lazada | Orders, Revenue, Reviews | |
| TikTok Shop | Live Sales, Orders, Affiliate | |
| Advertising | Meta Ads | Spend, ROAS, Conversions |
| Google Ads | Spend, Clicks, CPA |
ผลกระทบที่เกิดขึ้น
- Waste of time: Spending 2-3 hours a day just gathering information.
- Inconsistent information: Excel exports from multiple sources show mismatched figures.
- Decisive delay: You have to wait for the weekly report instead of viewing it immediately.
- Inability to see the big picture: Social media is great, but it's unclear whether it impacts sales.
Solution: Consolidate all data into a single dashboard.
เป้าหมายคือสร้าง Single Source of Truth - The one place to see and know everything:
Gather information.
Consolidate data from all platforms in one place.
Connect
Connect Social with E-commerce to visualize the Funnel.
Display results.
Create easy-to-understand graphs and dashboards.
3 Methods of Data Integration (from easiest to most difficult)
Method 1: Combine in Google Sheets/Lark Base (Manual)Free
Export data from each platform and consolidate it into a single spreadsheet.
ข้อดี
- No cost.
- 100% controllable
- No need to connect to the API.
ข้อเสีย
- Spend 1-2 hours per week.
- Non-real-time data
- Human Error
Suitable for: Startups with limited data or budget.
Method 2: Use No-Code Automation (Recommended)฿0-1,500 per month
Use Zapier, n8n, or Make to connect various platforms for automatic updates.
ข้อดี
- Automatic updates
- Saves a lot of time.
- No coding required.
ข้อเสีย
- Initial Setup Required
- Some platforms do not support this.
- There may be costs involved if usage is high.
Suitable for: Businesses looking to save time without hiring a developer.
Method 3: Custom Dashboard + API Integration฿5,000+/month
Use Looker Studio, Power BI, or Custom Development to connect directly to the API.
ข้อดี
- Real-time 100%
- Everything can be customized.
- Unlimited scaling capabilities.
ข้อเสีย
- High costs
- An IT team is required for support.
- Takes a long time to set up.
Suitable for: Medium to large businesses with budgets that require high precision.
How to Consolidate Data in Lark Base (A Guide for SMEs)
ขั้นตอนสร้าง Unified Dashboard ใน Lark BaseEN: {' '} ฟรี:...
Step 1: Create the Table Structure
Create a new base and add tables according to the type of data.
| Table Name | ข้อมูลที่เก็บ | อัปเดต |
|---|---|---|
| Social_Daily | Reach, Engagement, Followers จากทุก Platform | ทุกวัน |
| Ecom_Daily | Orders, Revenue, Traffic จาก Shopee/Lazada/TikTok | ทุกวัน |
| Ads_Daily | Spend, ROAS, Conversions จาก Meta/Google | ทุกวัน |
| Summary_Weekly | สรุปรายสัปดาห์ (Formula จาก Table อื่น) | อัตโนมัติ |
Step 2: Set up the essential fields.
Every table should include these basic fields:
- Date: Date (Format: YYYY-MM-DD) - Use Filter and Group
- Platform: Single Select (FB/IG/TikTok/Shopee/Lazada) - Use for
- Week_Number: Formula = WEEKNUM(Date) - Used to determine the week number.
- Month: Formula = MONTH(Date) - Used to view monthly data.
Step 3: Create a Dashboard View
Add a Dashboard View and include these charts:
Overview Section:
- Number Card: Total Revenue (Today/This Week)
- Number Card: Total Orders
- Number Card: Total Reach
- Number Card: Ad Spend
Trend Section:
- Line Chart: Revenue by Day
- Bar Chart: Orders by Platform
- Pie Chart: Revenue Share by Channel
Step 4: Set Filters and Grouping
- Date Range Filter: Choose to view Today / This Week / This Month.
- Platform Filter: Only view Shopee or include all platforms?
- Group by Week: View weekly trends.
View additional tutorials.
If you need a detailed step-by-step guide with illustrations:
Free Guide to Creating a Lark DashboardKPIs to Track in the Unified Dashboard
| กลุ่ม | KPI | สูตร/วิธีคิด | Benchmark |
|---|---|---|---|
| Revenue | Total Revenue | SUM ทุก Platform | ขึ้นกับธุรกิจ |
| Revenue by Channel | แยก Shopee/Lazada/TikTok | ดู % Share | |
| Traffic | Total Reach | FB + IG + TikTok Reach | +10%/เดือน |
| Traffic to Sales | Orders / Total Traffic | 1-3% | |
| Efficiency | Overall ROAS | Revenue / Ad Spend | >3x |
| Cost per Order | Total Cost / Orders | ขึ้นกับ Margin |
Tip: Automate data updates.
If you don't want to fill in information every day, try these methods:
Social Media
- Facebook/Instagram: Use Supermetrics or Funnel.io to connect.
- TikTok: Export daily CSV or use TikTok Business API.
- LINE OA: Export from LINE OA Manager
E-commerce
- Shopee: Export from Seller Center or use Ginee/Sellsuki.
- Lazada: Daily export or connect via API.
- TikTok Shop: Export from TikTok Shop Seller Center
Do you want 100% automation?
Use n8n or Zapier to connect data directly into Lark Base. See this article:
Free Dashboard API: Connect Social Media DataReal-life business examples.
Case Study: Online Clothing Store
Before integrating the Dashboard:
- Check your Shopee sales from the Seller Center.
- View Lazada sales from another tab.
- Manage Facebook/Instagram from Meta Business Suite.
- Compile in Excel weekly (takes 3 hours).
After merging the dashboard:
- View everything in Lark Base in one place.
- Fill in the information for just 5 minutes a day.
- You can immediately see which channel sells the best.
- Decide to advertise more quickly.
Result: Save 2.5 hours per week and increase revenue by 15% from reallocating the advertising budget.
Summary: Begin by gathering essential information first.
- Specify the platform you are using. - What tools to use for Social Media, E-commerce, and Ads?
- Select important KPIs. - Focus only on what answers your business questions, rather than tracking everything.
- Start with the Manual first. - Use Lark Base or Sheets to compile weekly data.
- Gradually Automate - Once you're familiar with it, start using Zapier/n8n for assistance.
- Consistent Reviews - Set up a Weekly Review to examine trends and make decisions.
ข้อมูลที่กระจัดกระจายไม่ได้หมายความว่าธุรกิจคุณยุ่งเหยิง แต่หมายความว่าธุรกิจคุณ Grown up.It's time to organize better.
Frequently Asked Questions (FAQ)
Do we need to get help from a developer?
Not necessary. If starting with Manual or No-Code Toolsn8nEN: {' '} ที่เป็น No-Code Automation...
How real-time will the data be?
Depending on the chosen method: Manual = once a week, No-Code Automation = once a day, Full API = real-time, but for most SMEs, once a day is sufficient.
What should I start with first?
เริ่มจาก Revenue and Orders First, because it is the most important number.
Don't want to do it yourself? Let HypeLive help.
We consolidate data from TikTok, Facebook, Google, and Shopee into a single easy-to-read dashboard. Automated weekly reports provide insights into the customer journey across platforms.
Explore Marketing Data Consolidation Services
