AEO คืออะไร? Answer Engine Optimization กลยุทธ์ใหม่ปี 2026
What is AEO? Answer Engine Optimization 2026.
As people increasingly turn to ChatGPT, Claude, Gemini, and Perplexity instead of just Google, businesses must shift from SEO to AEO to ensure AI references and recommends their brand.
AEO (Answer Engine Optimization) refers to the optimization of content.
Have you ever noticed? People no longer just "Google" things anymore.
1. AEO คืออะไร? - คำจำกัดความง่ายๆ
AEO (Answer Engine Optimization) It is about customizing website content for AI assistance.
A simple comparison.
🔍 Traditional SEO
"ทำยังไงให้ขึ้นอันดับ 1 ใน Google?"
Goal: Encourage people to click into our website.
🤖 New AEO (Authorized Economic Operator)
"ทำยังไงให้ AI อ้างอิงและแนะนำเรา?"
Goal: To have AI respond using our data.
When users ask ChatGPT, "Which store offers Live Co..." If your website isn't referenced, you have no presence in the AI world.
2. AI Platforms ที่ต้องเตรียมพร้อม
It's not just ChatGPT; there are various AI assistants available.
4 Key AI Platforms You Should Know About
- • Use RAG to pull data from the web in real-time.
- • Browse with Bing for the latest information.
- • Thai users: Approximately 3 million people/month
- • Focus on accuracy and referencing.
- • Decline to answer if there is insufficient information.
- • Suitable for B2B and insights.
- • Integration with Google Search
- • Featured Snippets and AI Overviews
- • Connect with Google Workspace
- • Emphasize direct referencing of data sources.
- • Display citations in every response.
- Rapid growth among Knowledge Workers
3. วิธีให้ AI อ้างอิงเว็บของคุณ
AI does not randomly select data but follows clear criteria for selection.
AI-readable Schema Markup
Use structured data to inform AI about what the content is about, who wrote it, when it was published, and how credible it is.
FAQ Schema, Article Schema, Organization Schema, Person SchemaDeep Topical Authority
Create comprehensive content on a topic, not just superficial information. AI prefers sources that are "knowledgeable" and "thoroughly responsive."
Content Cluster: Definition + How to Create + Tools
Clear Entity Signals
Tell AI who your brand is, what it does, where it's located, and how credible it is.
- ✅ A detailed About Us page
- ✅ Author profiles with credentials
- ✅ Complete Google Business Profile
- ✅ Wikipedia/Wikidata entries (if available)
4. SEO vs AEO - Key Differences You Need to Know
SEO and AEO are not contradictory; they simply focus on different aspects.
| ด้าน | SEO (Search Engine) | AEO (Answer Engine) |
|---|---|---|
| เป้าหมาย | อันดับ 1 ใน Google SERP | ถูกอ้างอิงในคำตอบ AI |
| รูปแบบผลลัพธ์ | ลิงก์สีน้ำเงิน + Snippet | คำตอบโดยตรง + Citation |
| KPI หลัก | Traffic, Click-through Rate | Citations, Brand Mentions |
| เทคนิคหลัก | Keywords, Backlinks, Technical SEO | Schema, Entity, Topical Authority |
| User Intent | Navigational, Transactional | Informational, Conversational |
5. วิธีเริ่มทำ AEO สำหรับ SME ไทย
5 ขั้นตอนเริ่มต้น AEO
1. Check if the AI is familiar with your brand yet.
ลองถาม ChatGPT: "[ชื่อแบรนด์คุณ] คืออะไร? ทำอะไร?"
If AI cannot provide an answer, it's time to start building Entity Signals.
2. Add FAQ Schema to all important pages.
เขียนคำถาม-คำตอบที่ลูกค้าถามบ่อย พร้อม Structured Data
AI loves FAQs because they're easy to use.
3. Create a complete About Us and Author Profile.
ระบุประวัติ ความเชี่ยวชาญ ใบรับรอง ลิงก์ Social Media
The better the E-E-A-T, the more references you receive.
4. Create content that directly answers questions.
ใช้ format: What, Why, How, When, Who
AI seeks clear and straightforward answers.
5. Monitor if you have been cited yet.
ใช้ Perplexity ค้นหาหัวข้อของคุณ ดูว่าเว็บคุณถูก cite หรือไม่
If not yet cited = Improve the content.
6. เครื่องมือตรวจสอบ AEO
🔍 Perplexity Search
Search for your topic and see which websites are being cited. If your competitors are being cited and you are not, you need to adjust your content.
perplexity.ai📊 Schema Markup Validator
Check if your schema is correct. AI understands structured data better than plain text.
Rich Results Test7. Why should you start implementing AEO now?
AI Search is experiencing exponential growth.
- 📈 ChatGPT มีผู้ใช้ 100+ ล้านคน/สัปดาห์
- 📈 Perplexity is set to grow 10x in 2024.
- 📈 Google AI Overviews Expand Globally
- 📈 Thai Gen Z uses AI for searches more than Google.
Businesses that adopt AEO early will dominate the AI response market.
Similar to SEO in 2010, those who start early have an advantage.
Summary: AEO for Thai SMEs
AEO does not replace SEO; rather, it expands into a new era where AI acts as the primary search assistant.
- ✅ Schema Markup - Inform the AI what the content is about.
- ✅ Topical Authority - An expert in their field.
- ✅ Entity Signals - Introduce your brand to AI.
- ✅ FAQ Content - Answer frequently asked questions.
- ✅ E-E-A-T - Build credibility through real experiences.
Need help with AEO?
HypeLive has a team of digital marketing experts ready to help your business prepare for the AI search era.
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