Beauty Live Commerce ไทย 2026: กลยุทธ์ขายความงามผ่านไลฟ์
อุตสาหกรรม Beauty & Skincare It is one of the fastest-growing categories in Live Commerce. 45 billion baht In 2026, this article will introduce Live Com strategies.
ทำไม Beauty ถึงเหมาะกับ Live Commerce?
Beauty and skincare products are a suitable category for...
Visual Product
Seeing the color, texture, and real skin testing that images cannot convey.
Trust Factor
Seeing the host in action, answering questions live, builds trust effectively.
High Engagement
People often ask about shades, ingredients, and which one is suitable for their skin type.
Beauty Live Commerce Stats 2026
หมวดสินค้า Beauty ที่ขายดีบน Live
Skincare (40%)
- Serum, Essence ราคา 500-2,000 บาท
- Sunscreen and Moisturizer
- Korean/Japanese Brands
- Clean Beauty / Organic
Makeup (30%)
- Lip Products (ขายดีสุด)
- Foundation / Cushion
- Eye Palette
- Setting Spray / Primer
Body & Hair (20%)
- Body Lotion / Scrub
- Hair Treatment / Serum
- Perfume / Body Mist
- Bath Products
Supplements (10%)
- Collagen
- Vitamin C / Glutathione
- Detox Products
- Anti-aging Supplements
รูปแบบ Live ที่ได้ผลสำหรับ Beauty
1. Tutorial Live
Teach makeup application or skincare, using products available for live demos. เทคนิคไลฟ์ขายของ 2026)
2. Before/After Live
Show before-and-after results of using products such as acne treatment cream and serums.
3. Swatch Party
Swatch lipstick and eyeshadow shades to showcase every color.
4. Expert Q&A
Invite a dermatologist or beauty expert to answer your questions.
Pro Tip: A good timeline for your live event.
- 0-5 minutes: Hello, here’s what you can expect today.
- 5-20 minutes: Main Demo / Tutorial
- 20-30 minutes: Review + Q&A
- 30-40 minutes: Flash Sale / Special Promotion
- 40-45 minutes: Lastly, announce the promotion and call to action.
การจัด Studio สำหรับ Beauty Live
Beauty requires. Good lighting And The right colorAn appropriate studio setup enhances the appeal of products and makes them more enticing to purchase.
Must-Have Equipment
- Ring Light 18": Consistent lighting with no shadows.
- Key Light + Fill: Add depth to the page.
- Camera 4K: Webcam or Mirrorless
- Microphone: Lavalier or Shotgun?
- LED Mirror: For the makeup demo.
Color Accuracy Tips
- Use light with a color temperature of 5000-5500K (Daylight).
- Calibrate the display for accurate color.
- Avoid excessive yellow/orange light.
- A white or gray background helps the product stand out.
- Use a Color Checker before going live.
เวลาที่ควร Live สำหรับ Beauty
The target audience for the Beauty segment primarily consists of working women.
Best Time to Live for Beauty
Peak Time (แนะนำ)
- 19:00-21:00 - After work
- 21:00-23:00 - Relaxation Time
- Friday to Sunday, 14:00 - 16:00 - Weekend Shopping
Good Time
- 12:00-13:00 - Lunch Break
- Saturday-Sunday 10:00 AM - 12:00 PM - Morning Routine
Beauty KOL Strategy
Using Beauty Influencers/KOLs is an effective strategy. คู่มือราคาจ้าง KOL And วิธีจ้าง KOL รีวิวสินค้า)
| KOL Level | Followers | Price (Live 1 Hour) | Suitable for |
|---|---|---|---|
| Nano | 1K-10K | ฿500-2,000 | แบรนด์ใหม่ ทดลองตลาด |
| Micro | 10K-100K | ฿3,000-15,000 | SME, สินค้า Niche |
| Mid-tier | 100K-500K | ฿20,000-80,000 | แบรนด์เติบโต |
| Macro/Mega | 500K+ | ฿100,000+ | แบรนด์ใหญ่, Launch ใหม่ |
Summary
Beauty Live Commerce is a golden opportunity for beauty businesses. Educational content, Live product demonstration., and Live Exclusive Promotion You can increase sales and build a loyal customer base.
Looking for a team to assist with Beauty Live Commerce? HypeLive offers a fully-equipped studio, professional hosts, and a network of Beauty KOLs ready to serve you.
Explore our Live Commerce Studio services.
