ChatGPT vs Claude vs Gemini: เลือก AI ตัวไหนดีสำหรับธุรกิจ SME?
AI FOR SME 2025
ChatGPT vs Claude vs Gemini
Which AI is best suited for SMEs?
Comparing 3 Popular AIs Along with 10 Use Cases for Thai Businesses
Key Summary
- ✓ChatGPT is ideal for content creation and image generation.
- ✓Claude excels at analyzing lengthy data and answering questions.
- ✓Gemini is free to use, supports files up to 1M tokens, and is compatible with Thai language.
- ✓The ROI from using AI in business can reach up to 75:1, saving 1 hour of time.
In an era where AI is transforming business operations, many Thai SMEs are confused about which AI tool to choose: ChatGPT, Claude, or Gemini? What tasks are each suited for, and how cost-effective are they?
This article will straightforwardly compare three popular AIs, along with real use cases that Thai businesses can immediately apply, making it accessible even for non-technical readers.
AI and SMEs: Interesting Statistics
75:1
Average ROI from AI Implementation in Business
10-15 hours
Time saved per week.
67%
SMEs using AI see results in 3 months.
Comparison of ChatGPT vs Claude vs Gemini.
| Features | ChatGPT | Claude | Gemini |
|---|---|---|---|
| Price per month | $20 (Plus) | $20 (Pro) | Free / $20 (Advanced) |
| Thai language | Good. | Very good. | Very good. |
| Create content. | Excellent | Very good. | Good. |
| Data analysis | Good. | Excellent | Very good. |
| Read long files. | 128K tokens | 200K tokens | 1M tokens |
| Create an image. | DALL-E 3 | None | Imagen 3 |
| Easy to use | Very easy. | Easy | Easy |
10 Use Cases That Thai SMEs Can Implement Right Away
1. Write a compelling product description that encourages purchases.
Instead of writing each product description yourself, let AI assist in crafting descriptions that resonate with customers, increasing your conversion rate by 20-30%.
Example Prompt:
"Write a product description for a cotton t-shirt."
Recommendation: ChatGPT or Claude
2. Automated customer chat responses.
Create answers for frequently asked questions to reduce chat response time by 70% and provide customers with quicker answers.
How to Use:
- Compile 20-30 frequently asked questions from customers.
- Let AI generate appropriate responses.
- Set as Quick Reply in Line OA or Facebook Messenger.
Recommendation: Claude (Provide a detailed and lengthy response)
3. Create Social Media Captions
Produce 30 captions per month in 1 hour instead of taking 2 days, covering TikTok, Instagram, and Facebook.
Example Prompt:
"10 Captions for Clean Eating Restaurant on TikTok"
Recommendation: ChatGPT (Most Creative)
4. Sales Analysis and Reporting
Upload the sales Excel file for AI analysis to identify patterns and generate insights that aid in decision-making.
What AI can analyze:
- Best-selling products / Poor-selling products
- Best Selling Period
- Repeat customer behavior
- Recommend suitable promotions.
Recommendation: Claude or Gemini (ability to read long files)
5. Write a professional business email.
Contacting suppliers via email, following up with customers, or responding to complaints should be done with the assistance of AI to ensure a professional and trustworthy tone.
Example Prompt:
"Write an email requesting an extension on the payment deadline from the supplier."
Introducing: Claude (professional tone)
6. Create SEO Content for the Website
Write an SEO-Friendly Article that Ranks on Google's First Page, Including Meta Description and Title Tag.
Example Prompt:
EN: "เขียนบทความ SEO เรื่อง 'วิธีเลือกซื้อเครื่องชงกาแ...
Recommendation: ChatGPT or Claude
7. Summarizing documents and lengthy reports.
Read a 50-page contract in 5 minutes and condense a lengthy report into just one page, saving an enormous amount of time.
Used with:
- Business Contracts and Agreements
- Meeting Report
- Legal Documents and Regulations
- Research Report from Consultant
Recommendation: Gemini (supports files up to 1M tokens)
8. Create a script for a live broadcast.
Structure the live session, prepare opening and closing remarks, and outline talking points to make the live session engaging and effective for sales.
Example Prompt:
"Create a 1-hour live clothing sales script divided into 4 segments."
Recommendation: ChatGPT (Creative and Engaging)
9. Business Translation
Translate documents, emails, or website content between Thai, English, and Chinese with a tone appropriate for business contexts.
Example Prompt:
"Please translate this email into English using a formal tone."
Recommendation: Claude (Accuracy) or Gemini (Multilingual)
10. Create product images and marketing visuals.
Create product images, ad banners, or mockups without hiring a designer.
Example Prompt:
"Create promotional images for a coffee shop in a Minimalist style."
Recommendation: ChatGPT (DALL-E 3) or Gemini (Imagen 3)
How valuable is it? Let's calculate the ROI.
Monthly expenses
- ChatGPT Plus~700 baht
- Claude Pro~700 baht
- Gemini Advanced~700 baht
- Gemini (Free)0 Baht
Value received per month
- Save 40 hours.~8,000 baht
- Increase sales by 10%.~10,000+ THB
- Reduce content writing fees.~5,000 Baht
- Monthly ROI20-30 times
How to get started? 4 simple steps.
Choose the right AI.
งบจำกัด → Gemini (ฟรี)
General Use → ChatGPT
Data Analysis → Claude
Start with simple tasks.
เขียน Caption โซเชียล
Respond to customer chats.
Create a Product Description.
Learn how to write prompts.
บอกบทบาท (Role)
Provide context.
Specify the desired outcome.
Measure and Improve
จับเวลาที่ประหยัดได้
Measure Increased Engagement
Enhance the Prompt.
Recommendations by Business Type
Online Store / E-commerce
ChatGPT - Write product descriptions, captions, and scripts.
Company / Organization
Claude - วิเคราะห์ข้อมูล เขียนรายงาน สรุปเอกสาร
Creator / Freelancer
ChatGPT - Create diverse content + Generate images with DALL-E
Limited budget / Just starting out
Gemini (Free) - Almost everything can be done for free.
Frequently Asked Questions
What are the differences between ChatGPT and Claude?
ChatGPT excels in creativity and a variety of content writing, while Claude is skilled in analyzing lengthy data and answering complex questions. Both are priced at $20/month. For Thai SMEs, it's recommended to start with ChatGPT due to its ease of use.
Can AI really help SMEs?
AI can truly help, especially with repetitive tasks such as responding to customer chats, writing product descriptions, and creating social media content. Businesses that utilize AI save 10-15 hours per week and achieve an ROI as high as 75:1.
Is it possible to use AI for free?
Sure, Google's Gemini is free and supports Thai well. ChatGPT and Claude also offer free versions to try, but with a limit on the number of messages per day. For serious use, I recommend the paid plan at $20/month.
Which AI is best for the Thai language?
Gemini and Claude support Thai very well. ChatGPT can be used too, but sometimes minor adjustments may be needed. For Thai writing specifically, it is recommended to try Claude first.
Need help using AI for your business?
Hypelive helps Thai SMEs effectively integrate AI into their businesses, from content creation to automation systems.
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