กลยุทธ์ Incentive เปลี่ยนลูกค้าเป็น Content Creator
Incentive strategies to turn customers into content creators.
Ways to Encourage Customers to Create UGC for Your Brand at Low or No Cost Including Practical Incentives for E-commerce in Thailand 2026
UGC outperforms brand advertisements = 3-5 times higher conversion rates.
Creating User-Generated Content (UGC) has been a strategy employed by major global brands for a long time. However, for Thai SMEs, the question is, "How can we motivate customers to create content for us?"
บทความนี้รวบรวมPractical Incentive StrategiesFor transforming ordinary customers into content creators.
Why does UGC sell better than brand advertisements?
Thai consumers trust content from real users more than advertisements, especially Gen Z, who seek authenticity and relatability.
| ประเภทคอนเทนต์ | Ads Recall | ความน่าเชื่อถือ |
|---|---|---|
| UGC จากลูกค้า | 27% | สูงมาก |
| โฆษณาจากแบรนด์ | 19% | ปานกลาง |
| Influencer Content | 23% | สูง |
Source: Skooldio Marketing Trends 2026
4 Effective Types of Incentives
Motivating customers to create content doesn't always require cash incentives. Let's explore four types of incentives suitable for Thai e-commerce.
1. Free products/discounts
The easiest method is to exchange reviews for discounts or free products, ideal for items looking to gather reviews during the launch phase.
Campaign Examples
- • 15-Second Video Review → Get 20% off your next order
- • Unboxing on TikTok → Get 1 free product
- • Leave a 5-star review with a photo → Get a 50 Baht coupon
2. Affiliate Commission
Allow customers to earn commissions from shared links, encouraging them to create quality content since the more they sell, the more they earn.
| แพลตฟอร์ม | Commission | เหมาะกับ |
|---|---|---|
| TikTok Shop Affiliate | 5-15% | วิดีโอสั้น |
| Shopee Affiliate | 3-10% | รีวิว + Live |
| Lazada Affiliate | 4-12% | บทความ + วิดีโอ |
3. Loyalty Points System
Create a points system for customers to earn rewards or VIP privileges through content creation.
Sample Scoring System
4. Co-creation and Partnership
Invite potential customers to become Brand Ambassadors, enjoying long-term benefits in exchange for consistently creating content.
| ระดับ | เงื่อนไข | สิทธิพิเศษ |
|---|---|---|
| Bronze Creator | รีวิว 3 ครั้ง/เดือน | ส่วนลด 10% |
| Silver Creator | รีวิว 5 ครั้ง/เดือน | สินค้าทดลองฟรี |
| Gold Ambassador | รีวิว 10 ครั้ง/เดือน | VIP + Commission |
Steps to Create a UGC Program for SMEs
Creating a sustainable UGC program requires systematic planning. Follow these 5 steps to get started.
5 Steps to Launch a UGC Program
How many pieces do you want to review? Which platform do you want to focus on?
Based on the budget and target customer group.
Inform the customer about what to capture and what documents to attach.
Link to the UGC Program registration page.
Use AI tools to track UGC and reward instantly.
Platforms suitable for UGC in Thailand.
Each platform has its unique strengths; choose the one that aligns with your target audience.
| แพลตฟอร์ม | รูปแบบ UGC | กลุ่มเป้าหมาย | Conversion |
|---|---|---|---|
| TikTok Shop | วิดีโอสั้น + Live | Gen Z, Young Millennials | สูงมาก |
| Shopee Live | Live + รีวิว | Millennials, Gen X | สูง |
| Reels + Stories | Millennials | ปานกลาง | |
| Live + Groups | Gen X, Boomers | ปานกลาง |
Techniques to Enhance UGC Quality
High-quality UGC is essential for effective advertising. Use these techniques to enhance quality.
📋 Provide a clear brief.
Specify the duration for the vertical video and what needs to be said. This will make it easier for the client.
🎁 Provide Props/Templates
Send the background, stickers, or caption template for customers to use for photos.
⭐ Showcase Examples
Showcasing quality UGC on your website and social media encourages others to contribute as well.
Use AI for assistance.
Use AI to automatically detect UGC that meets the criteria and notify when new content is available.
Summary: Start your UGC Program today.
UGC Program Launch Checklist
- ✅ Choose 1-2 incentive options that fit your budget.
- ✅ Create clear guidelines and examples.
- ✅ Include a QR Code in every package.
- ✅ Set a goal of 10 reviews per month as a starting point.
- ✅ Repost quality UGC on the brand's social media.
A successful UGC program doesn't require a massive budget; it can start with loyal customers. Offer valuable incentives and make it as easy as possible, and customers will become your brand's best content creators.
* January 2026 update - based on the AnyMind Creator Economy Report, Skooldio Marketing Trends 2026, and Baramizi Lab Digital Marketing Trends.
