ทำไมไลฟ์ของคุณดูเยอะ แต่ขายไม่ออก?
เคยเป็นมั้ย? I've been live for a while now, and I see many people tuning in with lots of comments coming in.Why is it so little? 😭
ถ้าคุณเจอปัญหานี้ คุณไม่ได้โดดเดี่ยว! หลายๆ คนที่เริ่มต้นทำ Live Commerce มักเจอ "กับดัก" ที่ว่า High Views but Low Sales Today, let's unravel the mystery of why this is happening and how to...
Why do live streams get many views but low sales? Let's find some answers.
5 Reasons Why You Have Views But No Sales
With real data from research and case studies.
The first hook isn't strong enough at 30 seconds.
In this era, viewers have a very short attention span. If the first 30 seconds aren't captivating, people will scroll away immediately. Even if they start watching, it doesn't mean they'll stick around.
สัญญาณเตือน:
- Many people visit but don't stay long (Average Watch Time)
- High Views but Low Engagement Rate
- There were no comments or likes in the initial stages.
วิธีแก้:
- Start with a clear offer, such as "50% off today!"
- Use captivating visuals/sounds (colors, motion, music).
- Greetings! Today, we have something special to share.
2. Unclear product demo - viewers do not see the value.
การวิจัยพบว่า 53% ของคนไทยตัดสินใจซื้อสินค้าผ่าน Social Commerce Because we have seen "real-world applications."
(Source: HashmeTa Analytics)[HashmeTa Analytics]สัญญาณเตือน:
- People keep asking, "How does it work?" and "What are its benefits?"
- Viewers without any questions regarding the purchase.
- A conversion rate below 3% (while the average is at)
วิธีแก้:
- Clearly showcase Before/After results (for beauty products).
- Test real products in a live setting (for devices).
- User Experience Storytelling
- Zoom in for a closer look at the details and quality of the product.
3. No Interaction - Talking to oneself, not engaging with the audience.
การวิจัยเรื่อง Live Streaming Commerce ระบุชัดว่า "Bidirectional Communication" (Two-way communication) is a crucial factor.
(Based on research on Live Streaming Commerce)[NCBI Research Journal]สัญญาณเตือน:
- Comments are received but go unanswered, or responses are delayed.
- There are no questions from the audience (indicating a lack of engagement).
- A quiet atmosphere during a live event is not entertaining.
วิธีแก้:
- "Hello, Khun Nit!"
- "Who has never used this product?"
- Create a small mini-game: "Who can comment within 10 seconds?"
- There is an assistant available to respond to comments while you demo the product.
4. No Urgency/FOMO - Viewers think, "I can buy it later."
นี่คือความแตกต่างที่สำคัญระหว่าง Live Commerce กับ E-commerce ทั่วไป - การไลฟ์ต้องสร้าง "ความรู้สึกเร่งด่วน" If you don't buy now, you'll miss out on the opportunity!
สัญญาณเตือน:
- People are interested but not purchasing: "Save it for now, buy later."
- Sales occur more after the live session than during it.
- There are no limited-time special offers.
วิธีแก้:
- Flash Sale: "First 30 Customers Get 50% Off!"
- Countdown: "In 10 minutes, prices will return to normal!"
- Display remaining quantity: "Only 5 items left!"
- Exclusive giveaways only during the live session: "Order now and get XXX for free!"
5. Unclear CTA (Call-to-Action) - Does not specify how to place an order.
หลายคนคิดว่าคนดูรู้อยู่แล้วว่าจะสั่งยังไง แต่จริงๆ แล้ว การบอกขั้นตอนชัดเจน Help significantly increase your Conversion Rate.
สัญญาณเตือน:
- People are asking, "How do I place an order?" "Where do I click?"
- High Add to Cart Rate but Low Checkout Rate
- There is no repetition of the ordering process during the live session.
วิธีแก้:
- Clearly state the steps: "Click the yellow cart button below."
- Please remind every 5-10 minutes: "If you have placed an order, please let us know."
- Display incoming orders on the screen (Social Proof)
- There is a backup link/QR Code for users who place orders through the app.
Case Study: What Do Successful People Do Differently?
Learn from those who convert views into actual sales.
Brandon (@brandon.fubu)
Total sales
What was done:
- Live consistently every day.
- Build a Strong Community
- Engage with the audience continuously.
- Special giveaways with every live session.
Willow Boutique
GMV in 60 Days
What was done:
- Focus on Limited-Time Flash Sales.
- Live clothing demo with actual wear.
- Clearly specify the size/fitting.
- There is a Co-host available to answer questions.
Jenny Live
In 10 minutes!
What was done:
- Create maximum FOMO (limited availability).
- Countdown all the time.
- Prepare a massive stock.
- Specialized team assistance
สังเกตไหม? ทุกคนที่ประสบความสำเร็จล้วนมีสูตรคล้ายๆ กัน:Engage with the audience + Create urgency + Clear CTA + Maintain consistency.
Checklist Before Going Live Every Time
Check thoroughly, sales will not be lost!
Prepare content
- ✓Prepare an impactful 30-second hook (write a script).
- ✓Product demonstration with at least 2-3 formats (live use, zoomed in, comparison).
- ✓Prepare questions for the audience to stimulate engagement.
- ✓Practice speaking the ordering process smoothly.
Prepare the promotion.
- ✓Special prices available only during the live event (different from regular prices).
- ✓Limited Quantity/Time (30-Minute Flash Sale)
- ✓Prepare special gifts/bundles.
- ✓Prepare discount coupons/codes for those who place orders during the live session.
Prepare techniques.
- ✓Test the lighting/sound/internet (Don’t go live with a dark image!)
- ✓Position the camera angle to clearly showcase the product.
- ✓Prepare a beautiful, clutter-free background.
- ✓Activate the Product Link (try clicking on it).
Prepare the team
- ✓There is an assistant available to respond to comments (if possible).
- ✓There is someone in charge of stock and shipping (preparing to receive orders).
- ✓Notify friends and regular customers to check it out (Seed Audience).
- ✓Set a reminder for yourself: Reinforce the CTA every 5-10 minutes.
Remember: A good livestream isn't measured by just views.
Views สูง แค่บอกว่าคนสนใจ แต่ ยอดขาย ต่างหากที่บอกว่าคุณ "ขายเป็น"
If you feel exhausted after going live but your sales aren't meeting expectations, try revisiting this article. Check if you've completed all five points we discussed.
และที่สำคัญ: อย่าท้อ! ทุกคนที่เก่งวันนี้ ล้วนเริ่มจากจุดเดียวกับคุณ แค่ลองผิดลองถูก ปรับปรุงทีละนิด ไลฟ์ถัดไปจะดีขึ้นเรื่อยๆ
Need further assistance?
ถ้าคุณรู้สึกว่าจัดการไลฟ์เองยาก ต้องการทีมงานมืออาชีพช่วยดูแล หรืออยากมี Co-Host ที่เข้าใจธุรกิจคุณ HypeLive พร้อมช่วย!
HypeLive Services:
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สุดท้ายนี้: ขอให้ไลฟ์ครั้งต่อไปของคุณ มี Views สูง และยอดขายสูงไปด้วยกัน!
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