เพิ่มความเร็วส่งของ E-commerce ไทย ส่งวันเดียวถึง
Speeding up Thai E-commerce deliveries: Same-day shipping
Same-Day and Next-Day Delivery Strategies for Thai Online Stores: Comparing Major Carriers and Tips to Reduce Delivery Times.
Same-Day = The New Standard in Bangkok 2026 | Fl
In 2026, Thai consumer expectations have shifted. Delivering products within 1-2 days is no longer a bonus but a basic expectation.
บทความนี้รวบรวมStrategies for Accelerating Delivery SpeedReady for immediate use in Thai online stores.
Why is delivery speed important?
Modern consumers demand speed and convenience. Slow shipping can lead to losing customers to competitors.
| ผลกระทบ | ส่งช้า (3+ วัน) | ส่งเร็ว (1-2 วัน) |
|---|---|---|
| Conversion Rate | ต่ำกว่า 10-15% | เพิ่ม 10-15% |
| Cart Abandonment | สูง | ต่ำ |
| Repeat Purchase | ลดลง | เพิ่มขึ้น |
| รีวิวลูกค้า | เสี่ยงติดลบ | โอกาสบวกสูง |
Comparison of Main Transport Modes in Thailand
Each transportation service has its own unique strengths; choose the one that suits your products and customer group best.
| ขนส่ง | กทม. (วัน) | ต่างจังหวัด | จุดเด่น |
|---|---|---|---|
| Flash Express | 1 วัน | 1-2 วัน | เร็วมาก ติดตามง่าย |
| Kerry Express | 1 วัน | 1-2 วัน | จุดรับเยอะ บริการดี |
| J&T Express | 1 วัน | 2-3 วัน | ราคาถูก COD ดี |
| Shopee Express | 1 วัน | 2-3 วัน | เชื่อมต่อ Shopee สมบูรณ์ |
| Lazada Express | 1 วัน | 2-3 วัน | เชื่อมต่อ Lazada สมบูรณ์ |
| Thailand Post | 1-2 วัน | 3-5 วัน | ครอบคลุมทั่วไทย ราคาถูก |
* The data is an average and may vary by area.
5 Strategies to Increase Delivery Speed
In addition to choosing reliable shipping, there are also steps that retailers can take themselves to enhance speed.
1. Choose multiple shipping options.
Don't rely on just one transportation service; use multiple options to choose the fastest one based on customer location, and have a backup in case the primary service encounters issues.
Example of allocation
- • Bangkok and surrounding areas → Flash Express (fastest)
- • Central/Eastern Region → Kerry Express (many pickup points)
- • Remote provinces → Thailand Post (comprehensive coverage)
- • COD Products → J&T Express (Reliable COD System)
2. Clearly set the Cut-off Time.
Clearly define the order deadline, such as "Order by 12:00 PM for same-day delivery." This helps manage orders promptly and sets customer expectations.
| เวลาสั่งซื้อ | กทม. | ต่างจังหวัด |
|---|---|---|
| ก่อน 12.00 น. | ส่งวันนี้ | ถึงพรุ่งนี้ |
| 12.00 - 18.00 น. | ส่งวันนี้ | ถึงใน 2 วัน |
| หลัง 18.00 น. | ส่งพรุ่งนี้ | ถึงใน 2-3 วัน |
3. Organize inventory and pack in advance.
Best-selling products should be pre-packed to reduce pick and pack time. Use an inventory management system to know the location of your products.
📦 Pre-packed Bestsellers
Products in the top 20% that generate 80% of sales should be packed and ready for shipping. This reduces processing time from 30 minutes to 5 minutes.
🏷️ Barcode System
Use Barcodes on products and shelves to scan and instantly know their locations, reducing the time spent searching for items from 10 minutes to just 1 minute.
4. Real-time customer notifications
Customers dislike uncertainty. Providing status updates throughout the delivery process helps reduce inquiries and increase trust.
Recommended notification channels
5. Use Fulfillment Service
If there is a high volume of orders, you might consider using a Fulfillment Center to handle them. They have multiple warehouses, shipping from the location closest to the customer.
| Fulfillment | เหมาะกับ | ค่าบริการ |
|---|---|---|
| Shopee Fulfillment | ร้านใน Shopee | ตามยอดขาย |
| Lazada Fulfillment | ร้านใน Lazada | ตามยอดขาย |
| Boxme | ร้านหลายช่องทาง | ต่อชิ้น + Storage |
| Pickupp | Same-day กทม. | ต่อเที่ยว |
Challenge: Rural areas are still lagging behind.
While Bangkok offers same-day delivery as the standard, other provinces still experience delays of 1-3 days. This presents an opportunity for businesses that can solve this issue.
Solutions Approach
- • Use Thailand Post for remote areas (coverage)
- • Set clear expectations on the time required for out-of-town deliveries.
- • Offer shipping discounts if the products arrive later than scheduled.
- • Consider establishing micro-warehouses in key regions.
Summary: Delivery Speed Enhancement Checklist
Checklist for Retail Stores
- ✅ Utilize multiple transport options, selecting the fastest one based on location.
- ✅ Set a clear cut-off time and communicate it to customers.
- ✅ Pre-pack Bestselling Products to Reduce Processing Time
- ✅ Automatic package status notifications via LINE OA.
- ✅ Consider Fulfillment Services for high order volumes.
- ✅ Clearly Set Expectations for Provinces
Shipping speed is a crucial factor that influences customers' decision to purchase from your store. Investing in logistics will enhance both conversion rates and customer satisfaction.
* January 2026 update - Based on Sellercraft, Nation Thailand, and HKTDC Research.
