SEO 2026 ไทย: เตรียมเว็บให้พร้อมยุค AI Search | Google AI Overviews & AEO
SEO 2026 Thailand: Preparing Your Website for the AI Search Era
Google AI Overviews, Zero-Click Search, and AEO (Answer Engine Optimization) are transforming the way Thais search for information. This article compiles adaptation strategies for Thai SMEs to prepare their websites for an era where AI serves as the primary search assistant.
SEO 2026 Thailand: Google AI Overviews Provide Direct Answers in Search Engines
The year 2026 marks a significant turning point for SEO in Thailand.
1. AI Search Revolution - การปฏิวัติการค้นหาด้วย AI
Google AI Overviews completely transform the search results page.
3 การเปลี่ยนแปลงหลักของ AI Search
AI Overviews provide direct answers.
Google summarizes answers from multiple websites instantly, reducing Organic Click-Through Rate. It's essential to create content that AI can trust and reference.
LLM optimization is essential.
Content should be in-depth and specialized, not just focused on keywords. AI favors authoritative sources with comprehensive information.
Topical Authority is more important than Keyword Stuffing.
Must cover Subtopics in detail to create a Content Cluster, enhancing opportunities in AI-Synthesized Responses.
2. Zero-Click Search - สถิติและผลกระทบต่อธุรกิจไทย
36% of Google searches result in no clicks. - Here are the statistics from SparkToro indicating user behavior.
Impact on Thai SMEs
Mobile-First Behavior
Thai people search for "restaurants near me" and "is it open now." Results on Google Maps are displayed instantly, without needing to click into a website.
Local SEO วิกฤต
Google Maps, Business Profile, and Local Pack enhance the visibility of SMEs beyond organic results, making it essential to prioritize Google Business Profile.
3. Essential Schema Markup for 2026
Schema Markup is a language that tells Google and AI what the content means.
3 Schemas that Thai SMEs Need to Have
ระบุ ชื่อร้าน ที่อยู่ เบอร์โทร เวลาเปิด-ปิด พิกัด GPS
Importance: Essential for Local Pack and Google Maps.
{"@type": "LocalBusiness", "name": "Your Store"}ระบุ Author, DatePublished, DateModified, Content Structure
Importance: Help AI understand who wrote it, when, and its credibility.
ระบุคำถาม-คำตอบที่พบบ่อย ในรูปแบบ Structured Data
Importance: Help AI Overview to be directly utilized and displayed in Rich format.
4. E-E-A-T - Trust signals that AI seeks.
E-E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Experience, Expertise,Authoritativeness, and Trustworthiness- It is a factor that Google and AI use to assess quality.
How to Enhance E-E-A-T for Thai SMEs
✍️ Writing + Expertise
- • Display the author's credentials (degrees, certifications)
- • Write an Author Bio with real experience.
- • Link to LinkedIn or Portfolio
- • Display position and specialized expertise
Quality Link Building
- • Focus on links from high-authority Thai sites.
- • Links from Thai media, Business Directory
- • Guest posts on reputable websites
- Quality always outweighs quantity.
5. Voice Search Thailand - เติบโต 27%
Voice search in Thailand grew by 27% in 2020.
Common Voice Search Patterns Used by Thais
Conversational Questions:
- "Which coffee shop is good near me?"
- 🗣️ "What are the fees for TikTok Shop?"
- "How to Sell Online"
- "What time does this store open?"
Content Adjustment Methods:
- ✅ Write in a Q&A format to provide straightforward answers.
- ✅ Use natural Long-tail Keywords
- ✅ Add an FAQ section on every page.
- ✅ Use the language that Thai people actually speak.
6. What is AEO? - Answer Engine Optimization
AEO (Answer Engine Optimization) It is the customization of content to fit AI Assistants.
SEO vs AEO: The Differences
| ด้าน | SEO (Google) | AEO (AI Assistants) |
|---|---|---|
| เป้าหมาย | อันดับใน SERP | ถูกอ้างอิงโดย AI |
| รูปแบบ Content | Keywords, Meta Tags | คำตอบที่ชัดเจน, Structured |
| วัดผล | CTR, Rankings | Citation, Mentions |
| Schema | Rich Snippets | Entity Recognition |
7. Action Items for Thai SMEs - Take Action Now!
5 สิ่งที่ต้องทำตอนนี้
Audit + Update Schema Markup
ตรวจสอบ Schema ที่มี เพิ่ม LocalBusiness + FAQ สำหรับทุกหน้าบริการ ใช้ Google Rich Results Test Check.
Write content based on the topic (Topical Clusters).
Cover in-depth subtopics, not just keywords, to create a content cluster around the main topic.
Optimize Mobile UX + Page Speed
71% of Thais use mobile devices; if a website is slow, the bounce rate increases. Use PageSpeed Insights for evaluation.
Link Building from Local Authority
Find links from Thai media, business directories, and related associations. Thai domain links are better than foreign links.
Monitor AI Overviews
Follow the Google AI Overview of Key Keywords. If your website is not being referenced, you need to modify the content so AI can utilize it.
8. Timeline: How to Prepare for 2026
January - March 2026
Audit all websites, implement Schema Markup, enhance Mobile UX, and plan Content Strategy.
April - June 2026
Create content clusters, add FAQs to every page, start local link building, and update author profiles.
July - September 2026
AI Overview Metrics, Adjust Content Based on Performance, Enhance Voice Search Optimization
October - December 2026
Review and adjust strategies, prepare content for 2027, summarize results and plan ahead.
Summary: SEO 2026 for Thai SMEs
2026 is the year when AI transforms the way people search for information. Thai SMEs need to adapt from "traditional SEO" to "AI-First SEO," focusing on:
- ✅ Topical Authority - An expert in their field.
- ✅ Schema Markup - Inform the AI what the content is about.
- ✅ E-E-A-T - Build credibility through real experiences.
- ✅ Voice + Conversational - Answer questions naturally.
- ✅ Local SEO - Prioritize your Google Business Profile.
Need help with SEO for 2026?
HypeLive has a team of experts in Digital Marketing and SEO ready to help your business prepare for the AI Search era.
Free consultationSource:
- • DataReportal Digital 2026 Thailand Report
- • SparkToro Zero-Click Search Study 2025
- • Google Search Central Documentation
- • Asia SEO Summit 2026 Insights
