TikTok Shop 2026: คู่มือเพิ่มยอดขายสำหรับ SME ไทย
TikTok Shop กำลังมาแรง! However, many Thai SMEs are still uncertain about how to get started.Let's dive into strategies to skyrocket sales in 2025! 🚀
TikTok Shop ไม่ใช่แค่แพลตฟอร์มขายของธรรมดา แต่เป็น Social Commerce A fusion of entertainment and shopping.
TikTok Shop: A Comprehensive Guide for Thai SMEs
Step 1: Set up your store for selling.
A solid foundation is the starting point for success.
Opening a store on TikTok Shop
Before you can sell, you need to have a Seller Account set up. Make sure to prepare the necessary documents and choose the store type that suits your business.
เอกสารที่ต้องเตรียม:
- National ID card or company certification document (for legal entities)
- Bank account number for receiving funds.
- Active phone number and email address
- Product photos and store logo (recommended size: 800x800px)
Tips สำคัญ:
- Choose a memorable shop name that reflects the products being sold.
- Use a high-quality profile picture that is not blurry.
- Craft a clear store description highlighting your unique selling points.
- Complete your store information to 100% to enhance credibility.
Understanding the TikTok Shop Algorithm
TikTok uses AI to recommend products to users based on multiple factors. If you understand the system, you can adjust your strategy accordingly.
ปัจจัยที่มีผลต่อการโปรโมตสินค้า:
- Engagement Rate: Liking, sharing, and commenting on your video.
- Completion Rate: What percentage of viewers watch the video to the end?
- Click-Through Rate (CTR): How many people clicked to view the product from the video?
- Conversion Rate: Actual buyers compared to those who viewed the product.
- Shop Performance: Store ratings, reviews, response rates.
Step 2: Optimize the Product for Best Sales.
A good product listing is the key to increasing sales.
Product images and videos.
การวิจัยพบว่า รูปภาพคุณภาพสูงเพิ่ม Conversion Rate ได้ถึง 40%On Social Commerce, customers make purchasing decisions based on factors such as reviews and recommendations.
เทคนิคถ่ายรูปสินค้าให้ปัง:
- Use natural light or studio lighting to minimize shadows.
- Take multiple angles (front, side, details)
- Use a solid background color or a lifestyle theme that aligns with the brand.
- Show actual size by comparing it with everyday items.
- Create a short video of 15-30 seconds showcasing real-life usage.
ข้อควรระวัง:
- Do not use images from the internet (they may be subject to copyright restrictions).
- Don't oversaturate colors (customers will be disappointed when they receive the product).
- Avoid placing too much text on images.
Product name and description
The product name is the first thing customers see; it must be clear, concise, and include relevant keywords.
สูตรตั้งชื่อสินค้าที่ดี:
[Brand] + [Product Name] + [Key Features] + [Size/Color]
"20% Vitamin C Serum, lightweight, 30ml"
การเขียนคำอธิบาย:
- Start with an engaging hook.
- Clearly communicate benefits (Benefits > Features)
- Provide specification details (ingredients, size, usage instructions).
- Include a warranty/guarantee (if available).
- Add 3-5 relevant hashtags.
Pricing Strategy
Pricing is not just a number; it's a strategy that requires careful consideration.
เทคนิคตั้งราคาบน TikTok Shop:
- Psychological Pricing: Use ฿99 and ฿199 instead of ฿100 and ฿200.
- Bundle Deal: "Buy 2 items, get 20% off" boosts average sales.
- Flash Sale: Limited-time discount to create FOMO.
- Free Shipping: Free shipping on orders over X baht.
- First-Time Buyer Discount: Special Discount for New Customers
Step 3: Techniques for Successful Live Selling
Live Commerce is the core of TikTok Shop.
Preparation Before Going Live
Successful live streaming requires proper preparation; it's not just about turning on the camera and speaking.
Checklist ก่อนไลฟ์:
Techniques:
- Test light/sound/internet 30 minutes prior.
- Prepare the products and organize them in the order they will be sold.
- Prepare a script for the first 30-second hook.
- Set exclusive promotions only during the live event.
- There is an assistant available to respond to comments (if possible).
Good Time:
- 7:00 PM - 10:00 PM (Golden Hour with high online activity)
- Saturday and Sunday afternoons (for those with free time)
- Payday (25th-5th of the month)
Techniques to Attract Viewers and Increase Engagement
The more interactions viewers have, the more TikTok will promote your live stream.
10 เทคนิคเพิ่ม Engagement:
- Greet by name: "Hello, Nit!" made me feel included.
- Ask a question: "Who's interested in pink?" Encourage comments.
- Mini Game: "Be the first to comment and get a discount of 50 Baht!"
- Show Product Review: Read real customer reviews live.
- Before/After: Showcase of real-world application results.
- Limited Stock: "Only 5 pieces left!" Create FOMO.
- Countdown Timer: "Prices will return to normal in 10 minutes!"
- Bundle Deals: "Buy a pair and get 30% off!"
- Show Orders: Display incoming order numbers (Social Proof)
- Clear CTA: "Click the orange cart below!"
Step 4: Use Affiliate Programs to Boost Sales
Let others help sell for you; you only pay a commission when a sale is made.
What is TikTok Shop Affiliate?
เป็นระบบที่ให้ Creators/Influencers ช่วยโปรโมตสินค้า Thank you, they will receive a commission.
ประโยชน์ของ Affiliate:
- Reach a larger audience: Creators have followers who are ready to buy.
- Pay upon sale. No upfront payment (Performance-based)
- Enhance credibility: People trust recommendations from creators.
- Easily scalable: Many people help sell simultaneously.
วิธีตั้ง Commission Rate:
- Check the product's margin rate (profit must remain).
- Check competitor commissions, recommended at 10-30%.
- Low-priced products offer high percentages (to attract creators).
- Test adjusting the price up and down to see which option generates the best sales.
How to Find the Right Creator
Not every creator is suitable for your product; you must choose wisely.
เกณฑ์เลือก Creator:
- Niche Match: The content aligns with your target audience.
Example: Selling cosmetics → Find a Beauty Creator - Engagement Rate: Focus on engagement, not just follower count.
Good rate: >3% (Likes + Comments / Followers) - Authenticity: Authentic content that does not overly promote products.
- Track Record: Check old videos to see if they sell well or not.
Step 5: Dive Deep into the TikTok Algorithm
Understand the recommendation system to enhance product visibility.
How to Get on For You Page (FYP)
FYP is a recommendation page that helps people who are not yet familiar with you discover your products.
10 เทคนิคขึ้น FYP:
- The first 3-second hook: It needs to be enticing enough to stop scrolling.
- High Completion Rate: Viewers watch until the end (create short videos of 15-30 seconds).
- Add Trending Sound: Use trending songs.
- Use Balanced Hashtags: Combining trending (#fyp) with niche topics (#VitaminSerum)
- Optimal Posting Times: 12:00 PM - 1:00 PM, 7:00 PM - 10:00 PM
- Consistent posting: At least 1-2 videos per day.
- Quick comment response: Within the first hour.
- Use Duet/Stitch: Collaborate with others.
- Create diverse content: Tutorial, Unboxing, Behind the Scene
- A/B Test: Test various video formats to see which one performs best.
Key metrics to check daily.
There can be no improvement without measurement; regularly monitor these metrics.
Key Metrics สำหรับ TikTok Shop:
Video Metrics:
- Views & Impressions
- Average Watch Time
- Completion Rate
- Engagement Rate
Shop Metrics:
- Product Views
- Add to Cart Rate
- Conversion Rate
- GMV (Gross Merchandise Value)
Good targets: Conversion Rate 3-5%, Add to Cart 10-15%, Engagement 5-8%
Case Study: Successful Thai SMEs
Learn from those who have succeeded.
Thai cosmetics brands
Sales in the first three months.
Strategy:
- Live every day from 8:00 PM to 10:00 PM.
- Utilize over 50 affiliates.
- Before/After with Real Customers
- Flash Sale in Every Live Event
SME clothing store
Increased from last year.
Strategy:
- Real Outfit Try-on Video
- Clearly specify sizes to reduce returns.
- Bundle "Set Package" Discount
- Respond to inquiries quickly within 5 minutes.
Frequently Asked Questions (FAQ)
Answers to popular questions.
Q: How much money do I need to open a TikTok Shop?
A: Opening a TikTok Shop incurs no upfront fees. 3-5% per sale It depends on the product category and payment processing fees.
Q: Do I have to go live every day? Will I be unable to sell if I don't?
A: There's no need to go live every day, but consistent live streaming can be beneficial. Short Videos And Product Showcase It can also provide Live Streaming.
Q: Can you sell without having a lot of followers?
A: Got it! TikTok uses a system Content-based Algorithm Not follower-based, even with followers. Content Quality It's not about the number of followers.
Q: How much should the affiliate commission be?
A: Recommendation 10-30% Depends on the product margin.
Q: Should you handle shipping yourself or use a Fulfillment Center?
A: TikTok Shop offers a variety of options. Seller Shipping (Self-delivery) and TikTok Fulfillment (Stock deposit) If sales are still low, we recommend...
Q: How do we measure if it’s been done well?
A: See from Conversion Rate (Target 3-5%) Add to Cart Rate (10-15%), GMV (Total sales) and Return Rate (The lower, the better <5%) Use TikTok Sh
Are you ready to get started with TikTok Shop?
TikTok Shop ไม่ใช่แค่แพลตฟอร์มขายของ แต่เป็น โอกาสทองสำหรับ SME ไทยTo reach millions of potential customers who are searching for your products.
เริ่มต้นด้วยการตั้งร้านให้ดี ปรับแต่งสินค้าให้โดดเด่น ฝึกฝนการไลฟ์ขาย ใช้ Affiliate ช่วยขยายฐานลูกค้า และที่สำคัญ - ทำอย่างต่อเนื่อง
อย่าลืม: ความสำเร็จไม่ได้เกิดในข้ามคืนHowever, if you follow the strategies we've shared and make improvements to yourself...
Looking for a professional team to manage your TikTok Shop?
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HypeLive Services for TikTok Shop:
or see Rate Card To choose the package that suits you best.
สุดท้ายนี้: ขอให้ร้าน TikTok Shop ของคุณ เติบโตและทำยอดขายปังๆ ในปี 2025 นี้! 🚀
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