UGC Campaign บน Shopee ทำยังไงให้ลูกค้าสร้างคอนเทนต์ให้ฟรี 2026
How to Create a UGC Campaign on Shopee that Encourages Customers to Generate Content for Free.
User-Generated Content (UGC) refers to content created by customers for free, including reviews, images, and unboxing videos. Let's explore how to encourage Shopee customers to create content without high costs.
UGC Campaign on Shopee = Encouraging customers to create content.
การจ้าง KOL หรือ Influencer มีค่าใช้จ่ายสูง แต่ลูกค้าจริงที่ซื้อสินค้าไปแล้วสามารถเป็น Content Creator ให้คุณได้ฟรี และคอนเทนต์จากลูกค้าจริงมักมีHigher Conversion RateAdvertising because viewers feel it is trustworthy.
This article will guide you on how to create a UGC campaign on Shopee, from encouraging customers to write reviews, take photos, and shoot videos, to utilizing UGC in advertising campaigns.
What is UGC and why is it important?
User-Generated Content (UGC) It refers to content created by customers or users themselves.
Why does UGC convert better than advertising?
| ปัจจัย | โฆษณาปกติ | UGC |
|---|---|---|
| ความน่าเชื่อถือ | Low (Aware that it's an advertisement) | High (Authentic User Reviews) |
| ค่าใช้จ่าย | High (hiring for photography) | Low/Free |
| ปริมาณ | Budget-limited | Unlimited (Customer-generated) |
| ความหลากหลาย | Similar (Brand Style) | Diverse (Customer Styles) |
| SEO Benefit | Less | High (Review = Fresh Content) |
UGC Formats That Sell on Shopee
Not just UGC text reviews, there are various formats that can help with sales. Let's see which format is suitable for which type of product.
UGC Types + Best Use Cases
| รูปแบบ UGC | เหมาะกับ | วิธีกระตุ้น |
|---|---|---|
| รีวิวข้อความ + รูป | General merchandise | Request Review + Coins |
| วิดีโอแกะกล่อง | IT devices, brand products | แพ็คเกจสวย + การ์ดขอรีวิว |
| Before/After | Beauty, Skincare | ส่วนลดครั้งต่อไป |
| รูปใช้จริง | Fashion, Furniture | Feature ในเพจ |
| Testimonial | Premium products and services. | ติดต่อส่วนตัว |
5 Strategies to Boost UGC on Shopee
1. Request a review after delivery.
Shopee มีระบบ Request Review Available in Seller Central > Rev
Best Practice: Request Review
- ✓Send within 2-3 days after product receipt (to allow customers to try it out).
- ✓A short, friendly message that isn't pressuring.
- ✓Benefits of leaving a review (e.g., earning Shopee Coins).
- ✓Please attach images (Reviews with images = Higher Trust)
2. Include a review request card in the box.
วิธีง่ายแต่ได้ผล คือใส่Review Request CardThe product box is beautifully designed with charming messages.
Card message example
"Thank you for your purchase! We hope you love it too! If you’re happy with it, please consider leaving a review. We would greatly appreciate it. (You can scan the QR code below.)"
* Use a friendly tone, avoid pressure, and steer clear of words like "must" or "force."
3. Appropriate Incentives
Providing incentives can encourage reviews, but care must be taken not to appear as if you are "buying reviews," as this violates Shopee's policies and undermines the authenticity of the reviews.
Incentives to Implement vs. Incentives to Avoid
| Should do | Should not do. |
|---|---|
| ส่วนลดครั้งต่อไป 5-10% | จ่ายเงินสดต่อรีวิว |
| ของแถมเล็กๆ (ไม่บอกล่วงหน้า) | บังคับให้รีวิว 5 ดาว |
| Shopee Coins (ผ่านระบบ) | แลกสินค้าฟรีกับรีวิว |
| Feature รูปในเพจ | ขู่ไม่ส่งของถ้าไม่รีวิว |
4. Respond to chats promptly, within 24 hours.
Customers who receive good service are more likely to leave reviews. Quick responses in chat impress customers and lead to a higher chance of positive reviews.
Case Study: Chinese Clothing Store on Shopee Thailand
A clothing store adjusts its strategy: responding to all inquiries within 24 hours + requesting reviews after delivery.
- • Rating increased from 3.2 to 4.5 stars (3 months)
- • Sales increased by 40%
- • Customer Satisfaction increased by 50%
5. Beautiful packaging = Perfect for sharing on social media.
If the packaging is attractive, customers will share it themselves without needing to be asked. Investing in quality packaging can be more beneficial than paying for influencers in some cases.
Unboxing-Friendly Packaging Tips
- 1.The outer box is clean with a clear logo.
- 2.Tissue paper or colored wrapping paper for products.
- 3.Thank you stickers or cute cards.
- 4.Small Surprises & Delights
- 5.Hashtags for the shop on packaging/cards
The right timing for a UGC Campaign
The Mega Sale period and the festival when Thais shop a lot present a great opportunity to generate more UGC (User-Generated Content).
UGC Campaign Calendar
| ช่วงเวลา | Event | โอกาส UGC |
|---|---|---|
| เมษายน | Songkran | Product images for Songkran festival. |
| ก.ย. | 9.9 Super Sale | Review after receiving the product. |
| พ.ย. | 11.11 + Loy Krathong | Unboxing + Festive Content |
| ธ.ค. | 12.12 + New Year | Gift Unboxing |
How to leverage UGC effectively?
Once you have UGC, don’t let it go to waste! Use it to create additional value.
5 Ways to Utilize UGC Further
- 1Images in the Listing - Add real customer images on the product page.
- 2Social Proof Ads - Use reviews for advertising (with prior permission)
- 3Shopee Live - Showcase customer reviews during live sales events.
- 4Social Media - Repost on IG/Facebook with Tags
- 5Website/Landing - Include on the website as a testimonial.
Checklist UGC Campaign
Checklist Before Starting a UGC Campaign
- ✓Set Up Request Review in Seller Central
- ✓Order review cards with QR Code printed.
- ✓Upgrade the package to be Unboxing-friendly.
- ✓Respond to all inquiries within 24 hours.
- ✓Prepare Incentives (Discounts/Coins)
- ✓Create Hashtags for the Campaign
- ✓Planning to implement UGC further.
Summary
UGC campaigns on Shopee don't require a high budget, focusing on:
- Request Review 2-3 days after delivery.
- Review Request Card Cute, pressure-free, with QR code.
- Appropriate Incentive That does not violate the policy.
- Quick Chat Response Impress your customers.
- Beautiful packaging Encourage customers to share their own photos.
- Utilize UGC effectively. In advertising and social media.
Start simply with a Request Review, then gradually add other strategies as you become ready.
* Updated information as of January 2026 | Source: Shopee Seller Center, Campaign Asia, Sellercraft
