ค่าธรรมเนียม TikTok Shop 2026: คำนวณต้นทุนและกำไรให้ถูก
ขายของใน TikTok Shop แล้วได้กำไรจริงเท่าไหร่? Many people set prices without considering all associated fees.Let's take a detailed look at the fee structure along with a profit calculator! 💰
TikTok Shop มีค่าธรรมเนียมหลายส่วนที่ต้องคำนึงถึง ตั้งแต่ Commission Fee Up to Payment Fee And Shipping Subsidy This article will clearly explain each item along with...
สิ่งที่คุณจะได้จากบทความนี้:
- Fee Structure for TikTok Shop Across All Categories (Updated)
- Example of calculating actual profit per order.
- Comparison of fees: TikTok Shop vs. Shopee vs. L.
- Cost reduction techniques and profit enhancement.
TikTok Shop Fee Structure 2026
TikTok Shop Thailand เก็บค่าธรรมเนียม Three main components From all the orders sold, a thorough calculation must be made.
Commission Fee
2-5%
It depends on the product category.
Payment Fee
2%
Payment fee
Shipping
฿25-60
Shipping cost (may include subsidy)
Commission Fees by Category
| Category | Commission | Note |
|---|---|---|
| Fashion / Clothing | 4% | A collection of shoes, bags, and accessories. |
| Beauty / Skincare | 5% | Cosmetics and skincare products. |
| Food / Beverages | 3% | Snacks, dried foods, beverages |
| Health / Supplements | 5% | Must have FDA approval or a license. |
| Electronics | 2% | Mobile gadgets and electrical devices |
| Home / Lifestyle | 3% | Home decor and kitchenware |
| Mothers and Children | 4% | Baby products and toys |
Note: The commission rate may change according to TikTok's policies.
An example of calculating actual profit per order.
มาลองคำนวณกำไรจริงกันด้วยตัวอย่างสินค้า The t-shirt is priced at 390 baht. (Fashion Category) To see if we ultimately got the outcome we were expecting.
Example: T-shirt priced at 390 baht (customer pays for shipping).
| List | Number | Please provide the text you would like to have translated. |
|---|---|---|
| Selling price | + ฿390.00 | The price that customers pay. |
| Commission 4% | - ฿15.60 | Fashion category = 4% |
| Payment Fee 2% | - ฿7.80 | Payment fees |
| Cost of Goods | - ฿150.00 | Cost of T-shirts + Packaging |
| Net profit | ฿216.60 | Margin 55.5% |
Example: T-shirt priced at 390 baht (shipping cost covered by the store)
| List | Number |
|---|---|
| ราคาขาย | + ฿390.00 |
| Commission 4% | - ฿15.60 |
| Payment Fee 2% | - ฿7.80 |
| ค่าส่ง (ร้านออก) | - ฿35.00 |
| ต้นทุนสินค้า | - ฿150.00 |
| Net profit | ฿181.60 |
Note: The shipping cost for customers has reduced profits by ฿35 (from ฿216).
6%
ค่าธรรมเนียมรวม
(Commission + Payment)
55%
Margin เฉลี่ย
(Before shipping costs)
46%
Margin เฉลี่ย
(including shipping costs)
35 THB
ค่าส่งเฉลี่ย
(J&T Express)
Comparison of TikTok Shop vs Shopee vs Lazada
Each platform has different fee structures. Choosing the right platform for your products can significantly boost your profits.
| List | TikTok Shop | Shopee | Lazada |
|---|---|---|---|
| Commission Fee | 2-5% | 2.5-6% | 3-6% |
| Payment Fee | 2% | 1.5-2% | 2% |
| Total fee | 4-7% | 4-8% | 5-8% |
| Starting shipping fee | ฿25-40 | ฿30-45 | ฿35-50 |
| Shipping Subsidy | There is a campaign. | Consistent | There is a campaign. |
| Payment Cycle | 7-14 days | 7-14 days | 7-14 days |
| Live Commerce | ⭐ Very strong | Moderate | Under development |
| Suitable for | Fashion and Beauty Live Selling | FMCG (Fast-Moving Consumer Goods) Regular customers | Major brands Electronics |
✅ TikTok Shop is better when:
- Primarily selling through Live Commerce.
- Trendy Fashion and Beauty Products
- Looking to reach new customer segments.
✅ Shopee is better when:
- Selling Fast-Moving Consumer Goods (FMCG)
- Looking to build a loyal customer base.
- Enjoy regular Free Shipping promotions.
✅ Lazada is better when:
- High-value electronics
- It is a brand that desires LazMall.
- Customers expect good after-sales service.
5 Techniques to Reduce Costs and Increase Profits
Set the price to include fees.
อย่าลืมบวกค่าธรรมเนียม 6-7% เข้าไปในราคาขาย ตั้งราคาจากกำไรที่ต้องการ ไม่ใช่จากต้นทุน
Recipe: Selling Price = (Cost + Desired Profit) ÷ (1 - 0.06)
Use bundles or sets to sell multiple items.
ขายเป็น Set 2-3 ชิ้น ค่าส่งต่อชิ้นถูกลง กำไรรวมมากขึ้น และลูกค้ารู้สึกคุ้มค่า
Example: Shirt 1 piece ฿390 vs Set of 3 pieces ฿999 (shipping cost is the same)
Join the campaign to receive shipping subsidies.
TikTok Shop has special campaigns that cover part of the shipping costs, such as Mid-Month Sale, 11.11, and 12.12, helping to reduce costs by ฿10-20 per order.
Use Affiliate instead of advertising directly.
Affiliate commission of 10-15% may seem high, but it is only paid upon successful sales, making it less risky than advertising. It is suitable for products with a high margin of 50% or more.
Choose lightweight and compact packaging.
Shipping costs are calculated based on weight and size. Use plastic pouches instead of boxes whenever possible. Lower weight = lower shipping costs = increased profit.
Reference source
Frequently Asked Questions (FAQ)
What are the fees for TikTok Shop based on?
คิดจาก Product pricing Does not include shipping costs. Consists of a Commission Fee (2-5% depending on the category).
Which platform has the lowest fees?
TikTok Shop There is a minimum fee of 4-7%, especially in the electronics category.
Who pays for the shipping costs?
Choose whether the customer pays or the store covers the shipping cost, which is approximately ฿35-40 per order. It's recommended to include the shipping fee in the product price or run a promotion like "Free shipping on purchases over X baht."
How to improve profitability?
1) Set prices inclusive of fees. 2) Sell as bundled multiple items. 3) Participate in campaigns to receive subsidies. 4) Use lightweight packaging. 5) Utilize affiliates instead of ads to pay upon successful sales.
Want to increase profits on TikTok Shop?
HypeLive assists Thai SMEs in pricing strategy, cost calculation, and boosting sales on TikTok Shop with an experienced team.
